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Alton Jones is a name synonymous with success in the world of professional bass fishing. Jones is a former Bassmaster Classic champion and Angler of the Year (AOY). Add a few Bassmaster wins along the way and you have a man who's had incredible success throughout his career.

You'd think the most important things to a fella who fishes for a living would be his boat and motor, rods and reels, etc. Sure, they are right up there, but there is something simple, small and often taken for granted by many anglers that Jones values just as much. What is that you say? The fishing hook. Full Story

Load Your Live Well

Did that most recent cold front throw you a curve ball? Did the bite you were on suddenly disappear? There is always a solution to every problem, here’s one that has saved my day on many occasions. After severe cold fronts big bass almost always seek out the darkest shadows they can find. 

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